Principles of Retailing & E-tailing
Course Number: BA 249
Transcript Title: Prin/Retailing & E-tailing
Created: September 1, 2012
Updated: June 19, 2015
Total Credits: 3
Lecture Hours: 30
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0
Explores types of retail, strategic planning and operational management. Emphasizes the analysis of the target market, how to develop retail marketing mix elements, and the review of store planning techniques. Includes how the retailing environment is changing and the impact of technology and government regulations. Prerequisite: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.
Upon successful completion of this course, students will be able to:
- Select a store location and develop store layout and design.
- Develop a merchandise plan and budget.
- Understand and apply retail marketing mix elements to a retail operation.
- Identify internet opportunities for selling goods and services.
Outcome Assessment Strategies
Assessment may include: Projects with original work, examinations, quizzes, homework assignments, research papers, and small group problem-solving of questions arising from application of course concepts and concerns to actual experience, oral presentations, attendance/class participation, and written/oral presentations.
Course Activities and Design
Activities may include: lecture, discussion, demonstrations, online lessons, in class activities, outside readings, written assignments, research projects, group project, guest lecturers/speakers, panel discussions, or other activities as selected by the instructor.
Course Content (Themes, Concepts, Issues and Skills)
- Historical perspective of retailing and current retail environmental factors.
- Retail career paths and human resource planning.
- Types of retail institutions.
- Mix of retail consumers.
- Site location
- Store layout and design.
- Elements of exterior and interior displays.
- Merchandise planning and budgeting.
- Merchandise and vendor selection process.
- Inventory control systems.
- Merchandise prices.
- Retail advertising and media selection.
- Advertising plan and budget.
- Sales promotion calendar of events.
- Public relations.
- The retail sales team.
- Factors impacting international retailing.
- Short-term and long-term planning for the future.
- Impact of technology and government on retailing.