Introduction to E-Commerce
Course Number: BA 207
Transcript Title: Introduction to E-Commerce
Created: September 1, 2012
Updated: June 6, 2016
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0
Introduces the technology and history of electronic commerce and its uses as a medium from informational websites to full online retail systems. Examines the concepts, vocabulary, and procedures associated with electronic commerce. Presents concepts and skills for the strategic use of electronic commerce and related information technology. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.
Upon successful completion of this course, students will be able to:
- Understand the history, vocabulary, procedures, concepts, foundation and importance of electronic commerce
- Build an electronic commerce web site, addressing marketing, payment options, security, and customer service.
- Identify and respond to the management issues underlying electronic commerce, including: organizational structure, strategic planning, goal setting, corporate social responsibility, the international arena, changing market intermediaries, resource allocation and customer service.
Outcome Assessment Strategies
Assessment methods may include: examinations, quizzes, homework assignments, research papers, and small group problem-solving of questions arising from application of course concepts and concerns to actual experience, oral presentations.
Course Activities and Design
Course activities may include: lecture, discussion, demonstrations, online lessons, in class activities, outside readings, written assignments, research projects, group project, guest lecturers/speakers, panel discussions, or other activities as selected by the instructor.
Course Content (Themes, Concepts, Issues and Skills)
- history, foundation and significance of electronic commerce
- electronic business models and infrastructure
- designing of on-line storefront
- legal and ethical challenges of electronic commerce.
- creating a web site using an HTML authoring tool
- electronic commerce:electronic payment, security, the regulatory environment issues and concepts
- Web-based marketing using electronic commerce