Introduction to Business

Course Number: BA 101
Transcript Title: Introduction to Business
Created: September 1, 2012
Updated: June 6, 2016
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0


WR 115, RD 115, and MTH 20 or equivalent placement test scores

Course Description

Examines business operations in the local, national, and global marketplace. Studies the integration of the various functional areas of business such as management, finance, accounting, marketing, human resources, production, information technology, investments and other areas of general business interest. Introduces evolution from entrepreneurial origins to mature corporations. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of this course, the student will be able to:

  1. Understand the forces that shape the business and economic structure of the United States of America.
  2. Understand the major functions of business including Management, Accounting, Finance, Marketing, Human Resources, Investments, and Information Technology.
  3. Recognize and apply business ethics as an integral part of every business organization.

Outcome Assessment Strategies

Assessment methods can include: examinations, quizzes, homework assignments, research papers, small group problem-solving of questions arising from application of course concepts and concerns to actual experience, oral presentations.

Course Activities and Design

Course activities can include: lecture, discussion, demonstrations, online lessons, in class activities, outside readings, written assignments, research projects, group project, guest lecturers/speakers, panel discussions, or other activities as selected by the instructor.

Course Content (Themes, Concepts, Issues and Skills)

  • Identify and describe the economics of business including how macroeconomic issues affect business.
  • Understand the business environment and how our multi-cultural society has implications for business.
  • Describe the local and global business environment.
  • Detail the forms of business organization and differentiate between sole proprietorships, partnerships and corporations.
  • Understand entrepreneurship, small business and franchising.
  • Identify the rules in the legal and tax environment and describe the concept of risk and insurance with its application to the business world.
  • Apply understanding of management in the business world.
  • Identify and apply marketing strategy.
  • Acquire a general understanding of the finance and accounting area of business, describing the impact of computers on the decision framework.
  • Identify major functional areas of Human Resources Management
  • Demonstrate an understanding of the securities markets and ability to read stock market quotations.
  • Identify uses of information technology in the functional areas of business.
  • Analyze and apply social responsibility and business ethics in the workplace.
  • Understand Conflicts of Interest, Ethical Dilemmas

Department Notes

Introduction to Business is designed to expose the interested student to many functions of modern business. The course shows the student how these functions exist in a changing society and the type of decisions which must be made within that environment. The course is also designed to expose the student to the multitude of career fields in the areas of business. The importance of business in the modern society is also stressed throughout the course.