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Evaluating Information

An important part of research is learning how to evaluate the information you find. Here are some initial things to consider:

  • Does the item meet the requirements of the assignment? (Is it the right length and format?)
  • Is the information general interest or scholarly? (PDF)
  • Websites can be particularly tough to evaluate because it's easy and inexpensive for anyone to create one. If you're going to use a website, be sure to look into the author's credentials and motivations for publishing their work.
  • There are five specific areas to consider when thoroughly evaluating any resource: 1) who is the publisher; 2) who is the author; 3) the age of content; 4) the quality of the content; and 5) the objectivity of the author and the content. Below are some questions to consider and places to look for each of the five areas.

 

     Questions    Where to Look
Publisher All formats:
  • Who is the publisher? (E.g. university press, commercial publisher, government agency.)
  • Is the publisher reputable?
  • If the content includes research, who sponsored it? (E.g. an organization, corporation or government agency.)

Specific to websites:

  • Why do they sponsor the site?
  • Is contact information available?
  • What does the website domain tell you?
All formats:
  • Title page or container.
  • Reviews in reputable publications such as newspapers and Library Journal or CHOICE.

Specific to websites:

  • "Contact Us" or "About Us" page
  • Domain (ending of web address)
    • .org - usually a nonprofit organization
Author All formats:
  • Who wrote the content?
  • What expertise does the author have?
  • What are the author's qualifications? (E.g. education, employment, past writings)
All formats:
  • Biographical description on item
  • Look up author or group in a search engine, like Google

Specific to websites:

  • "Contact Us" or "About Us" page
Currency All formats:
  • Is the publication date listed? How old is it?
  • Does the age of the information fit the requirements of your assignment?

Specific to websites:

  • Are links current? Do they work?
All formats:
  • Title page or container.
  • Copyright dates.

Content

All formats
  • Does author cite sources? (I.e. a bibliography, links to outside websites, etc.)
  • Are topics covered in-depth or only briefly?
  • Are there spelling or grammar errors?
  • Is it clear and well organized?
  • Was this written for a popular audience or a scholarly one?
  • Are the facts accurate? Is the author's research method valid?
All formats:
  • Examine contents of resource itself
Objectivity All formats:
  • What is the author's purpose? (E.g. report, inform, present opinion, sell a product.)
  • What is the information based on? (E.g. opinion, experience, interviews, research.)
  • Does the author express opinions?
  • Do they promote an agenda or ask for action on your part on a particular issue?
  • Is someone trying to sell you something?
  • Are there ads associated with the content?
  • What is the point of view of the author, publisher, or sponsor?
  • Does this information contain bias, prejudice, deception, or manipulation?
  • Is it possibly a joke or satire?
All formats:
  • Descriptions of the author or publisher on the item.
  • Look up author / group in search engine, like Google
  • Requests for donations, such as links that say "Donate" or "How to Help"

Specific to websites:

  • "About Us" or "Contact Us" pages

 

Test Your Skills!

Visit this site: Male Pregnancy

Answer the questions below:

  • Publisher: Who sponsors this site? Where are they located?
  • Author: When you search for information about these scientists online, what do you find?
  • Date: When was the site last updated? What is Mr. Lee's due date?
  • Content: Does the website make references to outside sources to back up their claims?
  • Objectivity: What is the author's purpose for publishing their work?
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