Hello and welcome. I have to tell you that I believe very strongly in the importance of marketing no matter what discipline you are going into. What do I mean? If you are trying to get a job, you are marketing yourself to an employer.  If you are working and dealing with customers you are using marketing by providing product and service to your customers.  Marketing is a big part of your everyday life and most of the time you don't even realize it.  You may have the financing and the operations taken care of but if you do not have the right product/service at the right price for your customers, you won't have a company for long. That is the power of marketing. 

So who am I to have the audacity to say these things? Through what I have learned in my educational background, work background, and life experiences.